Revfraction gives overseas SaaS and IT services companies a senior, in-market go-to-market lead on a part-time basis, plus the partners, distributors and customers to talk to. Prove there is a market before you hire a team, register an office or sign a lease.
Based in Perth, Western Australia. Working across ANZ, in your time zone where it counts.
Australia and New Zealand look like an easy next market: English-speaking, stable and well served by cloud. In practice, overseas vendors tend to trip over the same things.
A full-time country manager, an entity and an office are a big, slow bet to place before you know which segment will buy, at what price, and through which route.
Calls at 2am, no one at the local events, and no one who knows the buyers. ANZ is a relationship market, and relationships are hard to build remotely.
Much of the ANZ IT market buys through managed service providers, resellers, integrators and distributors. Without the right partners, a good product struggles to get in the door.
Engagements are fractional, typically two to three days a week, and scale up or down with what the market tells us. No long lock-in contracts.
Find out whether ANZ is worth it, and where to start, before you spend on headcount.
A senior seller on the ground who opens doors, runs discovery and builds a real pipeline under your brand.
Build the partner ecosystem that carries your product further than one person can.
Once the market is proven, hire the permanent team and hand over a working motion, not a blank page.
Mid-market and enterprise buyers, including government and regulated industries, reached through direct, discovery-led selling.
Managed service providers, value-added resellers and systems integrators who already own the customer relationship.
Distribution and wholesale partners that give you local billing, logistics and reach into their reseller base.
Platform and cloud ecosystems, including marketplace and co-sell programs, that your product plugs into.
Each phase ends with a check-in on what we have learned, so you can scale up, change course or stop with evidence in hand.
| Criteria | Revfraction fractional | Full-time local hire | Strategy consultant |
|---|---|---|---|
| Time to start | Weeks | Months to recruit and onboard | Weeks |
| Commitment | Flexible, no long lock-in | Salary, super, notice periods | Fixed project |
| Does the selling | Yes, hands-on | Yes | Usually advice only |
| Partner network on day one | Yes | Depends on the hire | Rarely |
| Local entity needed | No, not to start | Usually, or an employer of record | No |
| What you keep | Pipeline, partners, playbook and a handover to your hire | One person's knowledge | A report |
I founded Revfraction after more than 25 years in B2B technology sales, much of it helping companies from somewhere else succeed in Australia and Asia Pacific. I have been the person on the ground for vendors, distributors and service providers, and I have seen what makes an ANZ launch work and what quietly kills it.
Most recently I established an overseas IT services company's Australian presence from scratch, building the local sales motion and securing its first Australian customer. Before that I led APAC sales across seven markets for a European customer experience software vendor, and spent years on the channel side working with managed service providers, cloud partners and distribution.
You get a senior go-to-market lead for part of the week, usually two to three days, rather than a full-time employee. The time flexes with the stage you are at: more during launch, less once partners and a local hire are carrying the load.
Not to start. Many vendors sell into ANZ from an overseas entity, or through a distributor or partner who handles local billing. We will tell you when the business case justifies a local entity, and what it involves, so you can get proper legal and tax advice at the right time.
It depends on your deal size, how technical the product is and who your buyers already trust. Part of the first month is working that out. Often the answer is a hybrid: a few direct lighthouse customers, and partners for reach.
Expect real conversations with customers and partners in the first month and qualified pipeline within the first 90 days. B2B sales cycles in ANZ are similar to other mature markets, so closed revenue usually takes longer. We do not promise revenue in 30 days.
Yes. To your customers and partners I represent your company, with your email, collateral and CRM. Revfraction is how we contract, not what your market sees.
Yes. Recruitment is part of the service: designing the role, benchmarking local pay, finding and shortlisting candidates, then handing over the customers, partners and playbook so your new hire starts with momentum.
It depends on scope and days per week, and it is a fraction of the all-in cost of a senior full-time hire. Book a discovery call and you will get a clear proposal after we understand your product and goals.
Tell me a little about your company and what you want from ANZ. I will come back to you within one business day to set up a 30-minute call, at a time that works across our time zones.
AI assistant. Answers can be wrong. Chats are logged so Marius can follow up.
